Behind the Brand
Lauren believes that the best foundation for a business or professional practice is integrity. She has devoted her professional career, as an attorney and an ordained minister, to helping businesspeople create successful, high-integrity businesses, helping them to resist the temptation to take ethical shortcuts in the interest of short-term gain.
Part of having integrity, in business and in life, is knowing when you’ve made a mistake and working to make things right. However, admitting to error can be personally embarrassing and potentially risky, especially when a mistake creates the possibility of an expensive and stressful lawsuit. Lauren’s book, Art of the Apology, is designed to help reduce those risks and make it easier for anyone to rectify mistakes, strengthen relationships and restore trust with effective apologies.
Lauren offers keynote speeches and workshops that provide, practical, entertaining advice to help businesses and professionals deal responsibly with ethical dilemmas, litigation risk management and apologies to clients, customers and the public. She also provides compassionate, confidential counseling to businesses and individuals who need help figuring out how to do the right thing in a challenging situation.
Sharad Pawar once said, “everyone has a right to succeed, and success should be with ethics.” Lauren’s goal is to make sure that everyone has the tools they need to succeed in any setting while preserving their self-respect and integrity.